CollegeWeekLive Launches Next Generation Live Platform Offering Students and Colleges Better Matching, Optimized Mobile Chat, and Access from Any Device

Live Engagement Between Students and Colleges Emphasized in Enrollment Marketing Platform Enhancements at

Boston, MA (PRWEB) March 03, 2014- CollegeWeekLive, the leading destination where students and colleges meet live online, recently unveiled an updated platform which features a smartphone and tablet-friendly responsive design and an emphasis on live engagement between students and colleges. "We know that today's students expect to be able to connect with colleges through video and text chat," said Robert Rosenbloom, President and CEO of CollegeWeekLive. "Our new platform puts that functionality at their fingertips."

The next generation platform, which emphasizes live interaction between students, parents, counselors and colleges, uses an algorithm to match students with colleges based on their personal interests and aspirations. For example, if a student is interested in colleges located in Florida that feature robust engineering programs, participating institutions that offer engineering degrees in that state will be featured in a new "recommended schools" section. Video chat, text chat and streaming video are all now conveniently available in one location on a school's page.

CollegeWeekLive technology that serves advertisements will allow college enrollment marketers to target students that align with their recruitment strategies. For example, a New England college interested in building brand awareness among students in California will be able to focus promotions to students from that state. Higher education institutions ranging from Syracuse University to the University of Notre Dame to Pepperdine University have found that CollegeWeekLive is instrumental in enhancing awareness, increasing audience reach, and improving yield.

CollegeWeekLive, which was founded in 2007, has revolutionized the way high school teens research college and how college admissions officers and prospective students connect online. Today, one in three college bound students utilizes CollegeWeekLive in the college search process. If you are a student, parent or counselor you can register for CollegeWeekLive at no cost.

If you have questions, contact Support(at)CollegeWeekLive(dot)com. To learn how your college or university can start utilizing CollegeWeekLive, call 800.828.8222 or email colleges(at)collegeweeklive(dot)com.

About CollegeWeekLive
CollegeWeekLive is the leading channel where students and colleges meet online. More than 1,500,000 students from 192 countries rely on CollegeWeekLive to help navigate college admission. This live channel provides unprecedented access to expert presentations and enables students to have unscripted conversations with hundreds of colleges.

Students turn to CollegeWeekLive to gain insights from current students, admission representatives, and leading experts, whether they are narrowing their choice of schools or making post admission decisions. Through live text and video chats, students, parents and counselors engage directly with colleges at every stage of the enrollment process with CollegeWeekLive.