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Case Studies
Enrollment & Marketing Strategies

Hear firsthand from colleges and universities about how they've incorporated CollegeWeekLive into their enrollment management strategies. These stories demonstrate how schools are incorporating best practices to connect with students throughout the enrollment process.


Bowling Green State University

The university joined CollegeWeekLive so they could immediately have meaningful conversations with students at the very moment they're researching colleges. In addition to participating in online events throughout the year, Bowling Green decided to take advantage of CollegeWeekLive AlwaysON for online college recruitment. By maintaining a schedule of daily chat hours at CollegeWeekLive, Bowling Green gets 161 percent more visitors than peer institutions.

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Centennial College

Centennial College is one of the most culturally diverse post-secondary institutions in Canada. The college's International Admissions department was looking to increase enrollment while maintaining its commitment to international student diversification. They have found CollegeWeekLive to be a great way to engage students from around the world and offer a personalized admissions experience.

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Emory University's Goizueta Business School

Emory University's Goizueta Business School is ranked among the best in the world. They are using live video chats to meet more prospective students, increase the rate of student engagement, and better predict enrollment rates.

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Miami Dade College

Miami Dade College is dedicated to improving college access and success for all types of students. They are using CollegeWeekLive to help build relationships between students and pre-admissions advisors. Using live chats and expert presentations, they give students the guidance to get enrolled, pay for college, and succeed one they're there.

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Mount St. Mary's University

Mount St. Mary's University is building strong connections with students and parents by communicating with them online throughout the enrollment process. They use CollegeWeekLive as a key tool in their communication strategy, making it easy to deliver the right message to the right students at the right time. Since using this online channel, they've expanded reach to 50 states and 115 countries. The university has enrolled 28% of the students they met online at CollegeWeekLive.

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Pepperdine University

Pepperdine's Admissions Department set out to meet the right students earlier in the college choice process, and communicate with them in a more effective and meaningful way. The university's admissions counselors are meeting high achieving students, and engaging those students in more in-depth conversations to impact their college choice. Their online college recruitment strategy is helping to attract, engage, and enroll more students. The school reported a yield rate for students met through CollegeWeekLive that's 43 percent higher than their average.

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Syracuse University

Syracuse University is an independent institution with an international reputation. As part of their mission for continual improvement, the university set out to expand reach, enabling them to continually recruit high caliber students, regardless of the declining population of high school students. They joined CollegeWeekLive to augment traditional recruitment by engaging students through live chats and online events. This enabled the university to increase access, reach the right student audiences, and improve yield. In fact, students who participate in online chats have a 30 percent higher yield rate than our average.

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Texas Tech University

Texas Tech University was looking to grow and diversify its student population. In addition, the school sought to increase enrollment of transfer and out-of-state students. They decided to augment their in-person outreach with frequent text and video chats as well as participation in online events at CollegeWeekLive such as Transfer Day, STEM/Health Sciences Day, and International Day, where they're able to have conversations online with prospective students. These conversations help to both expand reach and keep prospective students engaged. CollegeWeekLive has helped Texas Tech to achieve multiple goals, including increasing the volume and diversity of applications, expanding reach, and improving yield. To date, they've received 3,000 new inquiries and achieved a 55% yield rate for students that they engaged through CollegeWeekLive.

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University of California, Riverside

The University of California, Riverside took a major step forward, eliminating in-person open houses in favor of online open houses. These efforts enabled the university to lower costs by a whopping 87 percent. UC Riverside has also experienced significant growth in international admissions. From 2011-2012, they obtained 42% more international applications with very little travel, mainly due to their online outreach. In additional, online events are attracting twice the number of prospective students, with those students yielding at a 10% higher rate. They now use multi-channel communications to drive students to online events at CollegeWeekLive.

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University of Notre Dame

The University of Notre Dame receives more than 17,500 applicants a year for a class of just under 2,000 students. Given the volume of students, they need to be very effective in their outreach. To fulfill their vision of a high achieving, global student body, Notre Dame is pursuing a personalized, multi-year recruiting effort involving live chat, video presentations, and online events, hosted by CollegeWeekLive. These online events give admissions a way to have meaningful conversations with students throughout the enrollment process. As a result, the university has improved yield and increased the diversity of its student body. 89% of accepted students are among those who participated in CollegeWeekLive activities.

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University of San Diego

The University of San Diego (USD) was looking to enroll the right mix of students. To do so, they are using CollegeWeekLive to influence students at key decisions points in the enrollment process. Current students, admissions counselors, and the ministry director chat online with prospective students, answering questions and sharing their perspectives on what makes USD special. This is helping USD to build personal connections with prospective students, recruit international students, and improve yield and retention rates.

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