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CollegeWeekLive is the leading channel where students and colleges meet online. More than 1,200,000 students from 192 countries rely on CollegeWeekLive to help navigate college admission. This live channel provides unprecedented access to expert presentations and enables students to have unscripted conversations with hundreds of colleges. Students turn to CollegeWeekLive to gain insights from current students, admission representatives, and leading experts, whether they are narrowing their choice of schools or making post admission decisions. Through live text and video chats, students, parents and counselors engage directly with colleges at every stage of the enrollment process with CollegeWeekLive.

CollegeWeekLive seeks to add a full time Marketing Director to our team. The ideal candidate must have experience in B2B marketing supporting a sales team. Candidate must be a marketing innovator with a track record of building compelling go-to-market programs for disruptive technologies.

Qualifications:

  • 7+ years of experience in B2B marketing
  • Proven track record of driving measurable sales results
  • Success in supporting and collaborating with a sales organization
  • Bachelor's degree
  • Experience in a SaaS (software as a service) business a plus
  • Expert in using Salesforce and Marketing Automation (Marketo) a must

Job Responsibilities

  • Translate company strategy and goals into department strategy and goals.
  • Understand the market and define positioning, segmentation, and messaging strategy.
  • Collaborate with sales leadership to achieve marketing and sales alignment - defining pipeline requirements, demand generation strategies, and tracking results.
  • Lead product management activities related to market strategy and packaging.
  • Serve as marketing point of contact for the sales and client services teams, responsible for communicating and educating the client-facing teams on critical marketing and industry updates.
  • Develop marketing channel strategy and tactical plans for existing customers, new business, upsell, and renewal: through event, media, database, web and social media channels.
  • Support sales team with sales tools, collateral, case studies and lead research/analysis.
  • Develop marketing forecasts, from demand generation through revenue. Analyze results and present key findings to executive team.
  • Create and manage the B2B marketing budget.
  • Lead thought leadership and content development activities.
  • Conduct market research.
  • Manage marketing automation strategy and vendor.
  • Manage B2B marketing team and execution of activities.

Benefits:

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Health & wellness benefits
  • Generous vacation policy
  • 401K matching
  • Long-term disability coverage
  • Great location walking distance to Commuter Rail and Needham Center

PlatformQ, LLC. is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices.

Contact Information: Please send resume to sbianchi@platformq.com.

Location: Needham, MA

Position Type: Regular Full-Time

CollegeWeekLive is changing the world of college admissions. This unique site enables students to live text chat and video chat with admissions reps and current college students to help them make informed decisions about choosing a college, paying for college, and more. Throughout the year we host online college fairs, open houses, and special events, providing students with access to 300+ colleges and universities, $3 million in scholarships, and advice from leading authors and education specialists. Our admissions events have been featured on Fox, ABC News, USA Today, The Washington Post, The New York Times, Univision, and The Korea Times. One in three college-bound students now uses CollegeWeekLive to navigate their college search.

Qualifications:

  • Bachelor's degree in Business, Marketing, or related field acceptable
  • A minimum of 3-5 years experience in business, sales or marketing
  • Knowledge of colleges and universities and the admissions process a plus
  • Strong written and verbal skills, along with strong relationship building a must
  • Experience with Salesforce or other CRM database application strongly preferred
  • Ability to manage pipeline and forecasting sales

Job Responsibilities

  • Reports to the Sr, Vice President
  • Responsible for meeting monthly revenue goals through generating new business through research and cold calling into colleges and universities in an assigned territory as well as retaining existing business and upgrading memberships
  • Provide detailed webinar presentations and trainings to clients.
  • Identify business opportunities, develop leads and meet with decision makers to obtain customer commitment and facilitate delivery of sponsorship value.
  • Consistently meet or exceed sales goals -- a result of focused sales efforts, a strong understanding of PlatformQ's products and business model, and a larger awareness of the overall trends in the offline and online advertising environment as well as college admissions and enrollment marketing.
  • Think creatively and implement unique solutions for clients' recruitment objectives.
  • Coordinate all sponsors/clients marketing activities within the PlatformQ environment with the assistance of production and client services.
  • Actively work in a close team environment with other Account Executives, while also keeping close relationships with Marketing, production and operations teams within the company
  • Coordinate with marketing regarding client feedback, case studies and press releases.

Benefits:

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Health & wellness benefits
  • Generous vacation policy
  • 401K matching
  • Long-term disability coverage
  • Great location walking distance to Commuter Rail and Needham Center

PlatformQ, LLC. is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices.

Contact Information: Please send resume to sbianchi@platformq.com.

Location: Needham, MA

Position Type: Full-Time Position

If you're excited about contributing to a fast growing, profitable startup and love tackling the unexpected, CollegeWeekLive may be right for you. We're a high energy, hardworking group that's looking to build our marketing team. If you're looking to join a supportive, growth-oriented company that values enthusiasm, creativity, and thoughtfulness, we'd love to hear from you.

CollegeWeekLive has created an untapped market - helping college-bound students connect with colleges and universities around the world. Join us in developing engaging marketing campaigns that help our sales team achieve aggressive goals. Our ideal candidate has a keen analytical mind, strong B2B marketing skills, a passion for continually perfecting marketing strategy, a propensity for multi-tasking, and a good sense of humor wouldn't hurt either!

We're looking for someone who will:

  • Take a lead role in creating targeted messaging for university clients and prospects based on the B2B team's strategic goals
  • Create and implement multi-channel B2B marketing campaigns that grow upsell and renewal opportunities
  • Manage the B2B website strategy, using analytics and testing to optimize and achieve acquisition and awareness goals
  • Work with the creative team (writer and graphic designers) to create and maintain sales collateral, sales tools, and web content to support new business sales, retention, upsell, and client services
  • Develop sales tools and training materials, including slide decks, pitch sheets, and product training
  • Create webinars and virtual events, including content strategy, speaker recruitment, and execution
  • Manage planning and preparation for trade show exhibiting, presentation, and related marketing activities
  • Help other B2B marketing team members to translate messaging into targeted, multi-channel marketing campaigns
  • Support miscellaneous activities that contribute to planning and sales growth

Qualifications:

  • 5+ years of experience in B2B marketing (web strategy, content development, messaging)
  • Proven track record of driving measurable sales results
  • Experience supporting a sales organization
  • Bachelor's degree in Business, Marketing, or Communications
  • Experience in a SaaS (software as a service) business a plus
  • Experience using a CRM (Salesforce) and Marketing Automation (Marketo) a plus

Benefits:

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Health & wellness benefits
  • Generous vacation policy
  • 401K matching
  • Long-term disability coverage
  • Great location walking distance to Commuter Rail and Needham Center

More About Us:

CollegeWeekLive is changing the world of college admissions. This unique site enables students to live text chat and video chat with admissions reps and current college students to help them make informed decisions about choosing a college, paying for college, and more. Throughout the year we host online college fairs, open houses, and special events, providing students with access to 300+ colleges and universities, $3 million in scholarships, and advice from leading authors and education specialists. Our admissions events have been featured on Fox, ABC News, USA Today, The Washington Post, The New York Times, Univision, and The Korea Times. One in three college-bound students now uses CollegeWeekLive to navigate their college search.

Contact Information: Please send resume to sbianchi@platformq.com.

Location: Needham, MA

Position Type: Full-Time Position

CollegeWeekLive needs a SEO Marketing leader! As the pioneer leader in LIVE virtual events for the higher education industry, we have thousands of hours of video content on every topic related to the college admissions process. We are looking for someone to harness the power of this exclusive content to further fuel our growth.

Responsibilities:

  • Develop, implement, monitor and optimize CollegeWeekLive's SEO strategy
  • Develop strategy for first page rankings through optimization among search engines
  • Find opportunities to acquire new users through optimization for new queries
  • Create large-scale content strategies to respond to and anticipate search engine algorithm changes
  • Leverage reporting tools to define SEO KPI's and report on performance
  • Develop organic inbound links through creative and effective link- building strategies
  • Partner with participating colleges and non-profit organizations to increase inbound links
  • Partner with marketing management team and designers to optimize collegeweeklive.com

Required Skills and Experience:

  • Strong data analytics and strategy background
  • Technical understanding of search engine optimization and how it relates to SEO
  • Experience identifying indexing problems, semantic markup, and URL migration
  • Experience building self-sustaining site architecture that's optimized for organic link building
  • Ability to develop long term SEO strategy and help lead plans with product, creative and development team
  • Strong written and verbal communication skills
  • Attention to detail, with the ability to see how details fit into the overall picture
  • Excellent time management skills and the ability to work efficiently under tight deadlines
  • Ability to work both independently and in a team-oriented environment
  • 5-7 years of experience; 3+ years of experience in organic search engine marketing

Benefits:

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Health & wellness benefits
  • Generous vacation policy
  • 401K matching
  • Long-term disability coverage
  • Great location walking distance to Commuter Rail and Needham Center

PlatformQ, LLC. is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices.

Contact Information: Please send resume to sbianchi@platformq.com.

Location: Needham, MA

Position Type: Regular Full-Time

Compensation: Competitive base salary commensurate with experience and additional incentive compensation based on success